ASCEND BOOKS
The 300 Club: Last of a Breed (Apr., $24.95) by Dan Schlossberg reviews the careers of the 24 members of baseball's most exclusive fraternity.
JOHN F. BLAIR
The Greatest Fight Ever: John L. Sullivan, Jake Kilrain, & the Birth of American Sports Hype (June, $19.95) by David Magee describes the impact of the first nationally publicized heavyweight fight.
CADMOS BOOKS
(dist. by Trafalgar Square/IPG)
Falling for Fallacies: Misleading Commonplace Notions of Dressage Riding (Apr., $49.95) by Jean-Claude Racinet et al. analyzes the anatomical and biomechanical aspects.
CHICAGO REVIEW PRESS
(dist. by IPG)
Bet the House: How I Gambled Over a Grand a Day for 30 Days on Sports, Poker, and Games of Chance (Aug., $19.95) by Richard Roeper narrates the author's wild ride, risking more than $250,000.
CHICAGO REVIEW/LAWRENCE HILL BOOKS
(dist. by IPG)
Curveball: The Remarkable Story of Toni Stone, the First Woman to Play Professional Baseball in the Negro League (June, $24.95) by Martha Ackmann.
DOUBLEDAY
Sports from Hell: My Search for the World's Dumbest Competition (May, $26) by Rick Reilly looks at the most absurd contests. 250,000 first printing.
ESPN BOOKS
Mike and Mike's Rules for Sports and Life (Mar., $26) by Mike Greenberg and Mike Golic teaches definitive lessons from ESPN's comedic duo. 5-city author tour.
HARMONY
Tour de Lance (June, $25.99) by Bill Strickland chronicles Armstrong's attempt to win another Tour de France. 50,000 first printing.
HARPER
Steinbrenner (May, $25.99) by Bill Madden. The New York Daily News columnist profiles the inimitable Yankees owner. 150,000 first printing.
INSIGHT EDITIONS
(dist. by PGW)
Philadelphia Phillies: An Extraordinary Tradition (May, $50) by Scott Gummer celebrates the team's 125th anniversary.
LIBRARY OF AMERICA
Hub Fans Bid Kid Adieu: John Updike on Ted Williams (May, $15) by John Updike marks the 50th anniversary of Williams's legendary last at-bat. 50,000 first printing. $75,000 ad/promo.
LITTLE, BROWN
Moment of Glory: The Year Tiger Lost His Swing and Underdogs Ruled the Majors (May, $26.99) by John Feinstein considers the ways victory (and defeat) can change players' lives.
MACMILLAN UK/BOXTREE
(dist. by Trafalgar Sq./IPG)
Match World Cup 2010 (May, $11.95) by MATCH! covers the key teams and star players and looks at South Africa as the host nation.
MOTORBOOKS
The Weekend Starts on Wednesday: True Stories of Remarkable NASCAR Fans (Mar., $25) by Andrew Giangola celebrates their brushes with fame and dedication to the races.
MVP BOOKS
Minnesota Twins: The Complete Illustrated History (Mar., $30) by Dennis Bracken and Patrick Reusse surveys the players, stadiums, statistics, and more.
PANTHEON
The Last Hero (May, $29.95) by Howard Bryant profiles Henry Aaron and chronicles the social upheavals that transformed sports. 75,000 first printing. 4-city author tour.
RIZZOLI
The Open: 150 Years of Golf's Oldest Major (May, $60) by Donald Steel captures the experience of playing the courses that have made the claret jug golf's iconic trophy.
SELLERS PUBLISHING
Think Like a Caddie, Play Like a Pro: Golf's Top Caddies Reveal Their Winning Strategies (Apr., $24.95) by James Y. Bartlett.
SEVEN FOOTER PRESS
(dist. by PGW)
Cardboard Gods: An All-American Tale Told Through Baseball Cards (Apr., $24.95) by Josh Wilker. The author marks the stages of his life through these iconic memorabilia he collected as a child.
SHADOW MOUNTAIN PUBLISHING
Kiss It Good-bye: The Mystery, The Mormon, and the Moral of the 1960 Pittsburgh Pirates (Mar., $24.99) by John Moody recounts the World Series when the Pirates spanked the Yankees.
SKYHORSE PUBLISHING
(dist. by W.W. Norton)
Dream On: One Hacker's Challenge to Break Par in a Year (Apr., $23.95) by John Richardson describes one weekend golfer's goal. 25,000 first printing.
TIME INC.
Sports Illustrated Blood, Sweat, and Chalk (Aug., $26.95) by Tim Layden describes the origins of offenses and defenses that changed football.
TRAFALGAR SQUARE BOOKS
(dist. by IPG)
50 Five Minute Fixes: Solutions to Improve Your Riding in No Time (July, $24.95) by Wendy Murdoch describes methods using simple barn props.
TRIUMPH BOOKS
Mark and Me: Mark McGwire and the Truth Behind Baseball's Worst-Kept Secret (Mar., $24.95) by Jay McGwire looks at the author's brother, who's been plagued by steroid-abuse reports.
Summers in the Bronx: Attila the Hun and Other Yankee Stories (May, $19.95) by Ira Berkow captures the long, successful journey of the Bronx Bombers.
UNIV. OF NORTH CAROLINA PRESS
Real NASCAR: White Lightning, Red Clay, and Big Bill France (Apr., $30) by Daniel S. Pierce takes a revealing new look at the sport from its postwar beginnings.
