AAP December Sales Report
|CATEGORY||% CHANGE December||% CHANGE YTD|
|(Measured in $ sales against same time periods, 2008) |
* Number of reporting companies.
To no one's surprise, e-books were the big winners in 2009, with sales from the 13 publishers that report figures to the AAP posting a 176.6% increase in revenue in the year and sales reaching $169.5 million, a figure that represents 3.3% of trade sales. Overall, 2009 was a mixed year for the 86 publishers that report to AAP with sales down in nine categories and up in only four. The higher education segment had the largest increase among the print segments in 2009, while the elhi segment had the largest decline. The drop in elhi sales was due entirely to a 21.4% plunge in basal sales that offset a 14.9% gain in sales of supplementary materials. The increase in adult hardcover sales was aided in part by a decline in returns, with the 17 publishers who report sales posting a 9.2% decline in the return rate.
|Adult Hard (17)*||9.7%||6.9%|
|Adult Paper (19)||-10.3||-5.2|
|Mass Market (9)||-29.6||-4.0|
|Juvenile Hard (14)||-49.5||-5.0|
|Juvenile Paper (14)||-14.1||2.2|
|Higher Ed. (10)||8.5||12.9|
|Univ. Pr. Hard (34)||6.4||-3.0|
|Univ. Pr. Paper (34)||9.7||-0.1|