The Association of American Publishers' domestic sales report for 2010 showed e-book sales jumping significantly from last year, rising 164.4%, with e-books bringing in $441 million at the 14 companies that reported sales, compared to $166.9 million in 2009. While all print categories were down slightly in 2010, children's/YA hardcover dropped the most, at 9.5%. The good news for reporting companies is that the significant growth in e-book sales was able to make up for the drops in print revenue, resulting in a 0.2% increase in combined print and e-book sales in 2010. E-book sales represented 8.3% of combined trade sales in 2010, up from 3.2% in 2009. E-book sales have jumped 623% since 2008, when sales from reporting companies were $61.3 million, a figure that represented about 1% of trade sales.
Trade Sales 2009–2010 (in millions)
|Adult Hard (17)*||$1,653.0||$1,568.5||-5.1%|
|Adult Paper (19)||1,408.8||1,381.1||-2.0|
|Mass Market (9)||718.9||673.5||-6.3|
|Juvenile Hard (14)||766.8||694.3||-9.5|
|Juvenile Paper (14)||579.5||546.6||-5.7|