Sales of what has been Barnes & Noble’s core business for most of its history—“tangible” books, music, movies, rentals, and newsstand—made up 66% of the chain’s total revenue in the fiscal year ended April 28, 2012, according to figures published in the company’s annual report. Sales in the segment were $4.7 billion, down 4% from the previous year. The 38.8% growth in digital sales more than offset that decline, with sales of digital devices and e-content finishing just short of $1.1 billion in fiscal 2012, 15% of all revenue. The company has made lots of changes to the product mix in its “other” category, most notably expanding the selection of toys and games, but sales in that category rose less than 2% in the most recent fiscal year and represented the same percentage of total revenue, 19%, in 2012 that it did in 2011.
Volume 259 Issue 27 07/02/2012