Unit Sales of Print Books by Category

Category July 24, 2011 July 22, 2012 % Chge Week % Chge YTD
Adult Nonfiction 5,087 3,855 -24% -14%
Adult Fiction 4,075 3,189 -22 -12
Juvenile Fiction 3,028 2,310 -24 1
Juvenile Nonfiction 691 683 -1 5

Unit Sales of Print Books by Format

Category July 24, 2011 July 22, 2012 % Chge Week % Chge YTD
Hardcover 2,941 2,267 -23% -4%
Trade Paperback 7,842 6,359 -19 -9
Mass Market Paperback 2,041 1,295 -36 -24
Board Books 304 268 -12 2
Audio 113 89 -21 -8

Category segment excludes “other,” which includes audio, maps, calendars, and other miscellaneous categories. Format excludes calendars, boxed sets, and other formats (i.e., maps, minibooks).
Source: Nielsen BookScan and Publishers Weekly. Nielsen BookScan’s U.S. Consumer Market Panel covers approximately 75% of the print book market and continues to grow.