Unit Sales of Print Books by Category

Category Aug. 28, 2011 Aug. 26, 2012 % Chge Week % Chge YTD
Adult Nonfiction 6,628 4,922 -26% -17%
Adult Fiction 3,680 2,811 -24 -14
Juvenile Fiction 2,689 2,391 -11 -3
Juvenile Nonfiction 684 636 -7 3

Unit Sales of Print Books by Format

Category Aug. 28, 2011 Aug. 26, 2012 % Chge Week % Chge YTD
Hardcover 3,202 2,462 -23% -7%
Trade Paperback 8,563 6,846 -20 -12
Mass Market Paperback 1,766 1,259 -29 -25
Board Books 272 280 3 0.5
Audio 110 87 -21 -10

Category segment excludes “other,” which includes audio, maps, calendars, and other miscellaneous categories. Format excludes calendars, boxed sets, and other formats (i.e., maps, minibooks).
Source: Nielsen BookScan and Publishers Weekly. Nielsen BookScan’s U.S. Consumer Market Panel covers approximately 75% of the print book market and continues to grow.