Unit Sales of Print Books by Category

Category Oct. 30, 2011 oct. 28, 2012 % Chge Week % Chge YTD
Adult Nonfiction 4,012 3,611 -10% -16%
Adult Fiction 2,314 2,368 2 -14
Juvenile Fiction 2,156 2,265 5 -2
Juvenile Nonfiction 537 589 10 3

Unit Sales of Print Books by Format

Format Oct. 30, 2011 oct. 28, 2012 % Chge Week % Chge YTD
Hardcover 2,978 2,619 -12% -7%
Trade Paperback 4,726 4,998 6 -11
Mass Market Paperback 1,174 1,018 -13 -24
Board Books 285 312 9 2
Audio 87 82 -6 -9

Category segment excludes "other," which includes audio, maps, calendars, and other miscellaneous categories. Format excludes calendars, boxed sets, and other formats (i.e., maps, minibooks).

Source: Nielsen BookScan and Publishers Weekly. Nielsen BookScan's U.S. Consumer Market Panel covers approximately 75% of the print book market and continues to grow.