Category %Change October YTD
Adult Hard -6.4% -2.4
Adult Paper -0.2 6.9
Mass Market -28.1 -17.3
Physical Audio -1.2 -4.1
Audio Download 28.4 18.2
Adult e-book 40.7 35.9
Children’s/YA -2.6 18.7
Religious Presses -1.0 -6.2
Professional -21.3 -4.5
K-12 Materials -21.7 -18.6
Higher Ed. NM -4.8
University Presses 12.8 9.9

(Measured in $ sales against same time periods, 2011)