PWK - April 22, 2002
Features
Sleuthing in the Stores
With publisheers going great guns, so to speak, with their mystery
programs, we decided to ask retailers how the outpouring of series is affecting
their business--and might this proliferation eventually choke the category?
Also, is publishers' sales and marketing support for their books keeping pace
with the title output? Most concur with Kathi Kirby, purchasing and publisher
relations m...
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