PWK - April 06, 2009
Features
Legacy Upgrades: Tech Makovers for Two Bookstores
Starting with the advent of computerized inventory control systems in the 1980s, bookstore owners have struggled with technology. Should they have e-commerce Web sites and e-newsletters—and what about Facebook and Twitter? Now, two corporate-oriented, techno-savvy first-time booksellers/bookstore owners are trying to bring their legacy stores—77-year-old Harvard Book Store in Cambri...
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