Daniel Pinkwater, Neil Gaiman, Eric Carle, Mo Willems, and Jon Scizezka are among the authors and illustrators joining publishers Albert Whitman & Company, Chronicle Books, Gibbs Smith Publishers, and Running Press in celebrating National Doodle Day on Thursday, May 12. This annual event, which includes an online eBay auction of doodles by children’s favorites, as well as actors Jeff Bridges and Julianna Margulies, and Orioles pitcher Wally Bunker, raises money and awareness for families and individuals affected by Neurofibromatosis, or NF.

As part of National Doodle Day, Albert Whitman will sponsor storytime and doodling in Chicago at the Thomas Hughes Children’s Library, Gibbs Smith in Salt Lake City at the Discovery Gateway Children’s Museum, and Chronicle in Sausalito at the Bay Area Discovery Museum. Other publisher outreach includes cooperative advertising, publicity, social media, and selected retail promotions.