RRKidz, who helped to relaunch the Reading Rainbow television series, has partnered with Little, Brown Books for Young Readers, Holiday House, and Charlesbridge Publishing for a Reading Rainbow app, set to launch this spring. The app will mark Reading Rainbow's first venture into the digital world, and will feature an array of titles curated by Reading Rainbow host LeVar Burton, a lifelong children's literacy advocate.

“We are thrilled to make our debut in the digital world with such an outstanding group of diverse publishers, both large and boutique,” said Sangita Patel, RRKidz president of digital publishing. “Reading Rainbow is the brand publishers can trust to introduce their titles to children.”