Facebook has launched #ReadtoLead, a social media campaign running from December 5 to December 9 that aims to spotlight books with a focus on leadership and business.
The campaign, according to Facebook, invites "business leaders and social influencers" to share pictures or videos featuring "the top books of 2016 that have shaped their perspective on business, management, or leadership." Some confirmed participants have ties to the book industry, such as HarperCollins senior v-p Lisa Sharkey and authors Gretchen Rubin and Wes Moore. Others, such as Airbnb CEO Brian Chesky and anthropologist Jane Goodall, are influential cultural figures of varied backgrounds.
According to Jamil Walker, a corporate communications manager with Facebook, the campaign is not an effort to boost book sales, but rather "a campaign for the many influencers who use our product to connect with their constituents." Walker added that while Facebook has yet to engage directly with publishers, "that could change."
Other public figures participating in the campaign include Richard Branson, Arianna Huffington, Robert Reich, the New York Times's Nicholas Kristof, Archbishop of Canterbury Justin Welby, former Speaker of the House Newt Gingrich, astronaut Scott Kelly, Mad Money host Jim Cramer, Koch Industries CEO Charles Koch, and Bobbi Brown.
Posts are being aggregated at the official Books on Facebook page.
CORRECTION: An earlier version of this article named Brian Chesky CEO of Uber.