In its latest digital initiative, HarperCollins has announced that it is the exclusive global content partner for the launch of Shazam's new "visual recognition functionality." The new feature transforms static print and digital images into "dynamic pieces of content."
Starting today, whenever Shazam users wave their mobile phone over any HC book or promotional content with the Shazam camera logo, they will be linked to customized content that includes author interviews, special offers, and videos. Consumers will also be able to purchase books or to share them. Initial HarperCollins U.S. titles that will be part of the program range from Go Set A Watchman to American Sniper to Machines of Loving Grace. HC Canada also has some titles as part of the program and more books will be made available from other HC global companies.
"Our partnership with Shazam, whose install base currently exceeds 100 million monthly active users, brings incredible promotional reach to HarperCollins authors," says Angela Tribelli, chief marketing officer for HC.