St. Martin's Press has announced changes in its marketing and publicity departments, moving from a "format-driven orientation to an audience-and-category-focused orientation." The reorganization will establish four core-marketing teams made up of a combination of SMP’s current marketers, publicists and digital marketers that will focus on specific categories and audiences.

The make-up of each team will depend on the volume of titles and the specific needs of the categories and will be expanded as needed. In addition to the category-based teams, there are three essential umbrella functions focusing on publicity, operations and creative that will work across all titles to support and enhance SMP's marketing capacity.

The highlights of the new structure are:

Anne Marie Tallberg will take on the role of v-p, marketing, communications & audience development leading a group focusing on women’s fiction/romance/young adult/parenting/self-help/health-fitness-diet/crafts.

Dori Weintraub will take on the role of v-p, marketing, communications & audience development leading a group focusing on women’s fiction/literary fiction/biography-memoir.

Lisa Senz will take on the role v-p, marketing and partnerships. She will continue to be the lead marketer on many of SMP’s women’s fiction and literary fiction authors.

Jeanne-Marie Hudson will take on the role of director, marketing, communications & audience development.

Paul Hochman will take on the role of director, marketing, communications & audience development leading a group focusing on mystery, thriller and suspense.

Laura Clark will take on the role of director, marketing, communications & audience development leading a group focusing on business/politics/history/military/religion/sports/cooking/travel.

In addition to the category-based teams, there are three functions that will work across all titles;

John Murphy, v-p, director of publicity will remain in charge of SMP’s publicity and will actively guide publicists as they work within their individual teams.

Matt Baldacci will take on the role of v-p, marketing and sales operations leading a group focusing on operations and analysis, which will be the foundation upon which SMP's marketing execution is built. Joe Goldschein will take on the role of director, marketing and sales operations working with Baldacci to build out the capabilities for this group.

Nancy Trypuc, senior director, creative services & advertising will remain in charge of SMP's creative services area where she and her team will continue to deliver print, digital & audio/visual creative and advertising.

Jeff Dodes, executive v-p, marketing & digital media strategy, is in charge of the combined operations. Reporting to him are Tallberg, Weintraub, Clark, Hochman, Murphy, Trypuc, and Baldacci.