HarperCollinsCanada is launching a new imprint this September. HarperAvenue is designed to house fiction and nonfiction books that the publisher considers “must-read” works by Canadian and international authors, marked by “strong story-telling and memorable voices,” according to the announcement from HarperCollins Canada.

“HarperAvenue will give further shape and focus to an exciting part of our Canadian publishing program by highlighting books that speak directly to readers’ desire for compelling storytelling,” said Iris Tupholme, v-p, executive publisher and editor-in-chief at HarperCollinsCanada.

The imprint’s inaugural seems illustrative. The fall list will include U.K. authors Caitlin Moran’s debut novel How to Build a Girl and David Nicholls’ new novel Us about a couple on the verge of splitting but nevertheless go on a month-long tour of European capitals with their son, and Australian author Graeme Simsion’s follow-up to his popular novel The Rosie Project. Canadian fiction will include Emily St. John Mandel’s Station Eleven and Jacqueline Baker’s gothic mystery The Broken Hours. Nonfiction will include a memoir from Canadian comedienne Andrea Martin and a nonlinear diary from Amy Poehler.