Harlequin has launched Vintages by Harlequin, a new line of three wine varietals. The chardonnay, cabernet sauvignon, and red wine blend are available to U.S. customers on Amazon now, retailing for $14.95.
The wines were developed with Vintage Wine Estates, a small group of vintner families in California. The bottling is designed with vintage Harlequin branding.
“We are very excited about this business development and partnership. Harlequin has a deep history of creating experiences for women, and we are thrilled to bring this new opportunity to market,” said Craig Swinwood, publisher and CEO of Harlequin. “As a company, we strategically seek out partnerships with top quality brands that fit our vision for success. Vintage Wine Estates produces superior products and we’re proud to affix our brand to these carefully selected wines.”
A Harlequin spokesperson said they hope to add other sales outlets in addition to Amazon in the future.