New Leaf Literary & Media Evolves Team to Meet Changing Industry Demands
The New York City–based literary agency announced three new director-level promotions among several new hires and staff changes across the agency.
Open Road Launches Activation 2.0
After launching a frontlist marketing service in July that built on Open Road's Ignition program that promotes backlist e-book titles, the company has unveiled its second iteration.
Open Road Starts Frontlist Marketing Service
With frontlist sales for many publishers stalled, Open Road Integrated Media is adapting its Ignition program—designed to give backlist e-books a boost—to help promote new releases.
Kickstarter Campaign Makes 'Peculiar Tastes' a Broad Success
A six-book erotica series, launched by the hosts of the 'Bonkers Romance' podcast, has shattered its initial funding goals, raising roughly 35 times what its creators initially hoped, with weeks still to go in its campaign.
Ingram Forms Consumer Marketing Unit
The Ingram Content Group has created a new unit that will oversee a suite of consumer marketing services centered around its Reader Reach platform.
Benefits of an Automated Rights System
Rights are often thought of as an ancillary component in publishing, and yet the ability of a publisher’s rights department to manage and administer its portfolio of licensing opportunities can result in significant extra annual revenue.
Infographic: The Most Instagrammed Book Covers
OnBuy.com, a U.K. marketplace similar to eBay or OfferUp, searched Instagram and determined that the book cover most often appearing on the social media site was Harper Lee's 'To Kill a Mockingbird,' with 181,000 posts.
Every Book Has a Market. Storiad Helps You Find It.
The book marketing software platform provides publishers and authors with the tools to create customized marketing campaigns that reach reviewers and readers, boosting book sales. (Sponsored)
Novelists Ignite A Mighty Blaze in Response to Extinguished Book Tours
Two novelists have partnered to build A Mighty Blaze, a initiative to promote other authors and their new books on social media.
Scribd Develops Snapshots
Designed to improve discoverability, Scribd is offering original takes on nonfiction titles via Snapshots.
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