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Open Road Launches Geo-Targeting Service to Fight Book Bans
In an effort to help consumers find and read books that have been banned in their localities, Open Road Integrated Media has started a new marketing service, the Free Voices Geo-Targeting initiative, focusing on 10 states where book bans are most prevalent.
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Crafting the Perfect Bonuses for Your Book
Adding a few extras can attract—and maintain—readers
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The 'Wall Street Journal' Drops Its Bestseller Lists
With this past weekend's edition, the 'Journal' has ended running weekly bestseller lists. The paper had carried a total of seven lists.
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Abrams Announces Marketing and Publicity Groups Restructuring
With the company's marketing and publicity teams unified across adult and children’s book imprints, Abrams aims to create a more efficient way to reach readers.
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New Leaf Literary & Media Evolves Team to Meet Changing Industry Demands
The New York City–based literary agency announced three new director-level promotions among several new hires and staff changes across the agency.
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Open Road Launches Activation 2.0
After launching a frontlist marketing service in July that built on Open Road's Ignition program that promotes backlist e-book titles, the company has unveiled its second iteration.
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Open Road Starts Frontlist Marketing Service
With frontlist sales for many publishers stalled, Open Road Integrated Media is adapting its Ignition program—designed to give backlist e-books a boost—to help promote new releases.
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Kickstarter Campaign Makes 'Peculiar Tastes' a Broad Success
A six-book erotica series, launched by the hosts of the 'Bonkers Romance' podcast, has shattered its initial funding goals, raising roughly 35 times what its creators initially hoped, with weeks still to go in its campaign.
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Ingram Forms Consumer Marketing Unit
The Ingram Content Group has created a new unit that will oversee a suite of consumer marketing services centered around its Reader Reach platform.
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Benefits of an Automated Rights System
Rights are often thought of as an ancillary component in publishing, and yet the ability of a publisher’s rights department to manage and administer its portfolio of licensing opportunities can result in significant extra annual revenue.
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