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|Sr. Marketing Manager|
|The Professional & Education business group, under the Lippincott Williams & Wilkins (www.LWW.com) brand, publishes critical information, including many of the world's leading textbooks, reference tools and related products published for medical, nursing and other health professionals and students. LWW provides essential information for healthcare professionals in print and electronic formats, including textbooks, journals, CD-ROM, and via Intranets and the Internet.|
The Senior Marketing Manager is responsible for the development and execution of marketing programs and campaigns to support all stages of the customer lifecycle and to achieve targeted ROI for the Higher Education division of Wolters Kluwer Professional & Educational business unit. Activities include developing and maintaining an expert knowledge of P&E digital products; driving revenue growth and market share; managing key marketing metrics on The Point; maximizing the business goals of assigned products; and contributing to product development and revision efforts.
• 5 years' progressive direct experience in marketing , selling and product positioning in the Higher Education, Two Year, and/or Career markets.
About Wolters Kluwer:
Wolters Kluwer has 2009 annual revenues of â¬3.4 billion ($4.8 billion/Â£3.0 billion), employs approximately 19,300 people worldwide, and maintains operations in over 40 countries across Europe, North America, Asia Pacific, and Latin America. Wolters Kluwer is headquartered in Alphen aan den Rijn, the Netherlands. Its shares are quoted on Euronext Amsterdam (WKL) and are included in the AEX and Euronext 100 indices.
Wolters Kluwer Health is a leading global provider, with approximately 2,600 employees in 36 countries worldwide, of information for professionals and students in medicine, nursing, allied health, pharmacy and the pharmaceutical industry. Professionals and students have long relied on the company's textbooks, reference products, and journals. Their bibliographic, reference and pharmaceutical databases, drug information software, point-of-care tools, web-based information systems and online continuing education products also support the delivery of health information via interactive formats. The Health division is comprised of four business units of which Professional & Education is one.