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|Naval Institute Press|
Serves as one of the principal advisors to the Director of Sales & Marketing in the planning and execution of sales, marketing and distribution activities on behalf of the Press mission. Oversees all advertising, catalog, and email promotions and manages the Press’s exhibits and special events.
ESSENTIAL DUTIES AND RESPONSIBILITIES:
Executes all manner of tasks related to the sale, marketing and distribution of Press products via catalogs, advertising, direct mail, e-commerce, publicity, exhibits, special promotions, events, marketing launches, and social media.
Manages creation and distribution of Press titles, premiums, and promotional materials, including author questionnaires, catalogs, tip sheets and/or sales kits, sell sheets, web listings, and email, developing and coordinating support across USNI business lines, as needed.
Assists in setting marketing goals and establishing plans for the Marketing Department as well as reviewing procedures and results for purposes of future planning.
Manages social media and viral marketing strategies and campaigns, overseeing the current presence of the Press on Facebook, Twitter, and LinkedIn. Establish Press presence on Pinterest, Instagram, Goodreads, BookGrabbr, YouTube, etc.
Recommends, schedules, and contracts book exhibits. Provides annual expense budget for exhibits. Arranges for staffing of exhibits; selects titles to be displayed; coordinates author book signings and special events; arranges for exhibit displays, and shipment of product to the exhibit site.
- Organizational and workflow management