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Title
Sr Manager Marketing - Children's Books
Employer
Houghton Mifflin Harcourt
Location
New York, NY
Date Posted
05/02/2012
Description
Plans and develops marketing strategies and objectives to promote assigned titles to all appropriate channels using traditional and e-tools, including advertising, promotion, sales support, bookseller/consumer outreach and partnerships with sites and groups. Takes lead on assigned departmental tasks; represents HMH at some trade events. Works closely with VP Marketing Director, other Marketing Managers, Sales, Editorial and Publicity to create and execute plans to help achieve revenue goals, build awareness of HMH children's frontlist and backlist and author relationships. Works on online initiatives, including video trailers, online advertising and promotion campaigns, and specific book marketing campaigns. Prepares for and participates in weekly and seasonal planning and update meetings, trade conference and conventions. Oversees all children's book marketing efforts online, across imprints, including promotion and advertising and work with online retailers.

Requirements:
Proven experience in managing marketing campaigns and author/illustrator relationships. Strong communication, organization and writing skills needed. Proficient in Microsoft Office (Word, Excel, PowerPoint), Adobe Acrobat, Photoshop, Illustrator and other design tool files. Working knowledge of Web page authoring. Fluency in web marketing and promotion, including proficiency in marketing to popular children's and ya book websites, bloggers, etc

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