|The Director of Sales and Marketing has primary responsibility for all marketing and sales efforts for the Press, including publicity, advertising, direct marketing, exhibits, and sales, both in print and in increasingly essential electronic forms and channels. |
The Sales and Marketing Director is responsible for the development of full and detailed marketing plans for the 75 books published a year, as well as for seasonal and annual planning efforts, both in sales analysis and forecasting and in expense budgeting. The person filling this position has particular responsibility for the publicity and promotion efforts at the Press, including the development of publicity budgets, media campaigns, author events, and written publicity materials for the department; in this role, the person in this position represents the Press with media, national accounts, and partner institutions as well as at book festivals, scholarly conferences, and other events. The Sales and Marketing Director is also a key participant in digital publishing efforts, including new vendor arrangements, business models, internal systems, and metadata and workflow issues.
The position reports to the Director of the Press and manages a staff of two full-time professionals as well as student workers and interns. A key figure in the Press's management team, the person in this position participates in a range of Press decision making, including strategies, goal-setting, strategic planning, and fundraising and development. Regional and national travel is necessary to represent the Press and its publications at sales, publicity, academic, and book industry venues.
The position requires a bachelor's degree and three (3) years of relevant work experience to include some supervisory experience. Also needed are superior organizational and project management skills, including an ability to plan for and manage multiple priorities; superior communication (oral and written) skills, with copy writing ability strongly preferred; and a proven command of technological literacy, including not only computer use but also database management, the use of social media, and familiarity with the concept of metadata management. Preferred qualifications include a minimum of three (3) years of marketing and sales experience in book publishing, preferably with a university press, or in a closely allied field such as information science, technology, or higher education development; managerial experience; and a genuine interest in the publishing program of the University of Alabama Press.
The University of Alabama Press, founded in 1945, is the largest publisher in the state and is a proud member of the Association of American University Presses. The Press currently publishes 70-75 new titles a year and has over 1,500 titles in print; it is a founding member of UPCC/Project Muse and is at the cutting edge of digital publishing. The Press is part of a thriving university experiencing unprecedented growth in both quantity and quality; it is blessed with a supportive administration that expects the Press to be part of that energy. The Press is located in Tuscaloosa, a sun-belt college town with all the amenities usually available in larger cities. It is within easy driving distance of the mountains in the north east and the Gulf Coast to the South. Tuscaloosa is just down the interstate from the state's largest city, Birmingham, and within easy driving distance of the state capitol in Montgomery and the state's oldest city in Mobile.