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New Providence, NJ
Date Posted
ProQuest is seeking a Marketing Manager

Lead the strategic and tactical marketing efforts for Bowker product lines and others as required.
Works closely with product/market management, Market communication, content, sales, creative services, customer care, finance, systems, and other groups as appropriate to build highly integrated product marketing campaigns.
Coordinates the implementation of the marketing plans to achieve the revenue and profit objectives for the product lines.
What you'll be doing...

1. Strategic Product Planning - Participate in development of strategic plans for assigned product lines with the objective of profitable growth. Create specific recommendations for the product/market programs based upon critical evaluation of products and services in relation to the market needs and competitive products. Plan and, in coordination with relevant departments, implement new product rollouts including customer communication field documentation and implement training programs.

2. Integrated Marketing Planning - Interpret strategic and operating plans to develop and communicate the marketing objectives for the specific products and programs. Partner with product management, customer service, marketing communications, marketing production, Sales and finance teams etc. to develop specific tactics resulting in highly integrated marketing plans. Clearly communicate objectives and the resulting integrated marketing plans to support successful product launch and sales growth targets.

3. Market Research and Assessment - Conduct market penetration, share and value position research that tracks and evaluates the position of the products.

4. Competitive Benchmarking and Analysis - Evaluate products versus competitive products including specific product features, price and content. Use the competitive information to create tools to support sales personnel. Also use the information to inform the publishers of product opportunities and issues. Interpret the competitive information to regularly provide updates of opportunities and threats to specific product lines and the overall business.

5. Pricing - Develop and implement pricing campaigns to maximize revenue and/or profit growth objectives.

6. Major Account Strategy and Support - Assist in the key account selling strategy development and take an active role in presenting products to customers. Represent the company on panels and presentations at major association meeting and trade shows. Attend and work the exhibits at major trade shows.

7. Business Development - Participate in the evaluation of new business initiatives that create new revenue opportunities. This includes acquisitions, partnerships, distribution agreements and representation agreements.

What you'll need to be successful...

3-5 years of marketing or similar experience, Bachelor's degree in marketing, Master's degree in marketing a plus
Highly motivated individual.
Very strong analytical skills including financial modelling, ROI and forecasting.
Proficient with MS Project, Excel, Access and Word.
Very strong presentation skills, ppt.
Exceptional interpersonal skills.
Strong technical aptitude.
Ability to develop complete marketing strategies, tactics and plans.
Ability to lead cross-functional teams for successful implementation of integrated marketing plans.
Ability to work effectively with senior management, sales, product/market management and customers.
Must be an independent, self-motivated individual capable of managing multiple tasks in high volume environment.
Ability to travel overnight, estimated 20%.
Understanding of web technologies and a strong web marketing background in an eComm environment.
Proven experience using social media tools for marketing programs.
Bonus Points:

Proficiency in online searching, reference and information access tools.
Publishing industry experience is a plus
Here’s what you want to know about Bowker:

Fantastic people: Where smart is the norm and unique is welcome

Connected location: Located in residential New Providence, NJ, with easy access to NJ Transit, and major highways

Great benefits: Flexible scheduling and wellness programs

New office environment: Newly renovated office, a casual yet high-energy work environment where jeans are the norm

About Bowker

Bowker is the world's leading provider of bibliographic information management solutions designed to help publishers, booksellers, and libraries better serve their customers. The company is focused on developing various tools and products that make books easier for people to discover, evaluate, order, and experience, as well as providing services to publishers that help them better understand and meet the interests of readers

If this position isn’t quite your fit, check out our other positions posted on our “Opportunities” page under About Us.

Bowker is an affiliated business of ProQuest®, and is headquartered in New Providence, NJ.

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