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|New York, NY 10012 USA|
The Senior Publicist works with the Directors in the Corporate Communications and Media Relations Department to strategize and coordinate traditional and social media outreach, integrated communications planning, and special events that will generate ongoing positive publicity for various divisions within Scholastic. The senior publicist will work on publicizing literacy and corporate programs for Scholastic and should have experience working with general media and trade reporters and with social media tools. The ideal candidate has at least 4 years’ experience in publicity, and is a strong writer, communicator, strategist and story-pitcher.
Specific job responsibilities include, but are not limited to the following:
• Brainstorm creative ideas for traditional and digital /viral PR campaigns for products, programs and the brand
BA or higher and minimum 4 years’ experience in public relations
• Experience working with consumer-related products and on cause-related campaigns