cover image Mad Genius: A Manifesto for Entrepreneurs

Mad Genius: A Manifesto for Entrepreneurs

Randy Gage. Perigee, $23.95 (224p) ISBN 978-0-399-17556-5

Gage (Risky Is the New Safe), an entrepreneur and angel investor, shows how to break free from groupthink and generate big new ideas in this quirky, big-picture business manual. “Mad genius,” he states, is the sum of conventional, logical, and yet creative thinking centered not on the product or service in question but on the benefits it brings to consumers. Gage’s manifesto celebrates the value of ideas that disrupt, innovate, and even annoy, and looks at where these ideas come from. He also explores the relevance of memes, social media marketing, and the virtual world to businesspeople. The book focuses on unleashing and nurturing mad genius while battling the traps of habitual thinking and intellectual laziness. Gage’s approach involves doing work that’s personally meaningful to those doing it, learning to “live in the solution” instead of the problem, adopting a future-centered mind-set, and practicing “whole-brain synchronicity” for improved clarity, creativity, and learning ability. Above all, he advises being curious, questioning everything, and making sure to base beliefs on trustworthy premises. Eclectic and irreverent but inherently wise, Gage’s ideas will leave readers eager to break free of the herd in the pursuit of success. [em](Jan.) [/em]