ABA Counters Amazon Prime Day Promo

Jun 27, 2023

The American Booksellers Association (ABA) has launched #TheFutureIsIndie Campaign to encourage shoppers not to shop at Amazon.com, particularly on July 11-12, when Amazon offers special promotions it calls Prime Day. "The campaign seeks to inspire consumers to actively engage with independent businesses and make conscious choices that contribute to a better future—more economically sound, more vibrant, more interesting, and more diverse," the ABA stated in a press release.

ABA CEO Allison Hill touted, "The 173 brick & mortar, 42 pop-ups, and 10 mobile independent bookstores that opened in 2022 validate my assertion that The Future Is Indie.” The ABA has produced marketing assets, including a Future is Indie Tarot card deck, available on its website.