Like his subject, Platt is at his best while running the court, his prose smooth and economical as he describes Iverson's explosive, creative playing style. A longtime journalist whose sports writings have been collected in New Jack Jocks: Rebels, Race and the American Athlete, Platt writes with an authority that Iverson fans will appreciate. But the compelling rags-to-riches biography of the controversial NBA superstar is bogged down by Platt's repetitive, heavy-handed critiques of the relationship between black athletes, their marketers and the media. Platt repeatedly outlines how white middle class America is not yet ready for Iverson's hip-hop persona, which is ""too in-your-face, too black""--a provocative yet unoriginal insight that quickly grows old. Intent on portraying Iverson as a misunderstood truant with a heart of gold, Platt misses the opportunity to create a thorough, insightful portrait. In doing so, he succumbs to the very weakness he criticizes in so many of his fellow journalists: losing the player to the hype. 16-page color insert with b&w photos throughout.