Know What Makes Them Tick: How to Successfully Negotiate Almost Any Situation

Max Siegel, Author, G. F. Lichtenberg, With Harper $25.99 (228p) ISBN 978-0-06-171712-3
Siegel, CEO of a sports and music media platform company, shares nine principles for personal and professional advancement centered on figuring out what makes someone else ""tick,"" what motivates them, and what they value, need, and want. To really succeed at negotiation, according to Siegal, it is necessary to determine how the other players define success. This principle lays the foundation for his subsequent maxims-appreciating coworkers and competitors, using your outsider advantage, and ""gathering your inner circle."" By peppering each tip with multiple stories from his long and varied career and challenging personal life, Siegel follows through on his eighth rule-remember who you are and how you got to where you are. He freely admits his mistakes and pulls no punches in this lucid and very readable guide to winning at home and at work.
Reviewed on: 03/01/2010
Release date: 02/01/2010
Show other formats
Downloadable Audio - 978-0-06-200770-4
Paperback - 228 pages - 978-0-06-171713-0
Book - 978-0-06-200418-5
Ebook - 256 pages - 978-0-06-198777-9
Stay ahead with
Tip Sheet!
Free newsletter: the hottest new books, features and more
Only $18.95/month for Digital Access
or $20.95 for Print+Digital Access!
Only $18.95/month for Digital Access
or $20.95 for Print+Digital Access!
Email Address


Log In Lost Password

PW has integrated its print and digital subscriptions, offering exciting new benefits to subscribers, who are now entitled to both the print edition and the digital editions of PW (online or via our app). For instructions on how to set up your accout for digital access, click here. For more information, click here.

The part of the site you are trying to access is now available to subscribers only. Subscribers: to set up your digital subscription with the new system (if you have not done so already), click here. To subscribe, click here.

Email with questions.

Not Registered? Click here.