Awakening the Entrepreneur Within ) turns his attention to business invention in this slim, straightforward book that distills the essential knowledge nee"/>

The E-Myth Enterprise: How to Turn a Great Idea into a Thriving Business

Michael E. Gerber, Author . Collins $23.99 (199p) ISBN 978-0-06-173369-7

Gerber (Awakening the Entrepreneur Within ) turns his attention to business invention in this slim, straightforward book that distills the essential knowledge needed to create a completely original company. He identifies four essential facets of building a new company—visual, emotional, functional and financial—and the five essential skills: concentration, discrimination, organization, innovation and communication. Gerber shares success stories and insightful advice on how to conquer obstacles. He ends the book with a noble challenge to any company—to be a business with a conscience, to be responsible for the condition of the world it finds itself in and the condition of the people with whom it interacts, among others. Each chapter ends with takeaway points summarizing key ideas; the points are available as podcasts on a companion Web site. This quick, original, well-organized read is a valuable tool for budding entrepreneurs. (July)

Reviewed on: 04/06/2009
Release date: 06/01/2009
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FORMATS
Compact Disc - 1 pages - 978-0-06-178009-7
Book - 978-0-06-190226-0
Ebook - 224 pages - 978-0-06-192076-9
Open Ebook - 224 pages - 978-0-06-192070-7
Ebook - 224 pages - 978-0-06-192074-5
Book - 978-0-06-190225-3
Ebook - 224 pages - 978-0-06-192071-4
Paperback - 199 pages - 978-0-06-173382-6
Peanut Press/Palm Reader - 224 pages - 978-0-06-192073-8
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