The Genius of Sitting Bull: Thirteen Heroic Strategies for Today's Business Leaders

Emmett C. Murphy, Author, Michael Snell, With
Emmett C. Murphy, Author, Michael Snell, With Prentice Hall $18.95 (340p) ISBN 978-0-13-349226-2
Reviewed on: 09/28/1992
Release date: 10/01/1992
Paperback - 340 pages - 978-0-13-386459-5
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Stretching a simile, this alarmist book about current American economic problems charges that for lack of ``heroic leadership,'' we face a social and economic disaster comparable to that suffered at Little Bighorn in 1876 by Custer against Sioux Chief Sitting Bull. In farfetched allusions to problems overcome by Sitting Bull, the authors urge politicians, CEOs and public services chiefs to emulate the Sioux leader's qualities--commitment, integrity, courage, statesmanship and vision--qualities successfully employed by executives of the few firms cited here. Murphy and Snell propose three phases of action divided into 13 steps: to restore the nation's confidence, to mobilize its resources and to develop Sitting Bull-like leadership. Murphy is a business consultant; Snell is a book developer and literary agent. 40,000 first printing; $50,000 ad/promo; author tour. (Nov.)
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