Television Today and Tomorrow: It Won't Be What You Think

Gene F. Jankowski, Author, David C. Fuchs, Author
Gene F. Jankowski, Author, David C. Fuchs, Author Oxford University Press, USA $25 (256p) ISBN 978-0-19-507487-1
Reviewed on: 05/01/1995
Release date: 05/01/1995
Jankowski, former president and chairman of the CBS Broadcast Group, and Fuchs, a former senior v-p there, here present a comprehensive history of TV, new developments in the industry, and what they predict the future holds: network TV will better than hold its own. They point out that cable TV ``began life as a reception improver, not a maker of products.'' They also demonstrate that CBS's and NBC's ventures into cable have been unsuccessful and a drain on their resources. Network balance sheets are examined, showing why, in 1991-92, ABC finished third in the ratings but made a profit, while CBS was rated first yet had a loss. We also learn that news programs such as 60 Minutes and 20-20 are popular with producers because of their low production costs; the importance of NFL football, whose defection devastated CBS, which lost many affiliates to the fledgling Fox network; and why Fox has had a bigger competitive impact on the other networks than all of cable combined. FCC regulations are scrutinized, as well as the impact of PBS and whether television remains a ``vast wasteland.'' This textbook on how TV works will appeal most to those involved in the industry. Photos not seen by PW. (May)
The Best Books, Emailed Every Week
Tip Sheet!