Brand It Like Serhant: Stand Out from the Crowd, Build Your Following, and Earn More Money

In this energetic program, Serhant (Big Money Energy), a real estate broker and star of the Bravo reality television show Million Dollar Listing New York, tells readers how to develop a personal brand. His three-step process involves identifying “the special thing that makes you you,” promoting that message with a steady stream of content on social media, and then expanding to other venues, including speaking engagements and articles for newspapers and magazines. Interviews with company founders illustrate the advice. For instance, Serhant emphasizes the importance of determining a brand’s “purpose, intentions, and goals for the future” by telling how Tom Bilyeu cofounded Quest Nutrition to make health food that his family, who struggles with obesity, “could choose based on taste that happened to be good for them.” Helpful tips for boosting social media engagement recommend prioritizing quantity over quality and hooking viewers by announcing at the start of a video what they’re going to learn. Serhant’s enthusiasm enlivens the proceedings (“I’m practically jumping out of my chair while I write this!”), though the persistent use of all caps grates (“The vision you create should inspire and excite you EVERY SINGLE DAY”). Still, it’s a useful guide to making a name for oneself. Agent: Brandi Bowles, UTA. (Feb.)