Spend Shift: How the Post-Crisis Values Revolution Is Changing the Way We Buy, Sell and Live

John Gerzema, Author, Michael D'Antonio, Author, Philip Kotler, Foreword by
John Gerzema and Michael D'Antonio, foreword by Philip Kotler, Jossey-Bass, $25.95 (272p) ISBN 978-0-470-87443-1
Reviewed on: 08/23/2010
Release date: 10/01/2010
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A much-needed optimistic yet realistic look at how the recession might be prompting behaviors that will change our society for the better. America, argue the authors, is undergoing a radical but positive shift in consumer values, away from the buying frenzy of the last few decades. Tracking purchasing and social attitudes in the U.S., Gerzema (The Brand Bubble) and D'Antonio (Hershey) observe that the recession has encouraged a resurgence of old-fashioned values—self-reliance, hard work, thrift, and community service. They present studies of such salutary developments as neighborhood revitalization in Detroit, job training in suburban Dallas, and increasing entrepreneurship in Brooklyn. According to the authors, as people adapt to the crisis by seeking greater balance and more fulfilling daily lives, they're more likely to shift to supporting local businesses (ensuring tax dollars stay in their own communities), learning traditional DIY skills, and paying attention to the ethical and environmental practices of the companies to whom they give money. (Oct.)
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