THOU SHALL PROSPER: Ten Commandments for Making Money

Combining pop psychology, snippets of Jewish lore, homespun homilies and quotations from a daunting variety of sources, Lapin offers a manual on how to make money by succeeding in business. Lapin, a super-conservative Orthodox rabbi and talk show host, insists that everyone is in business "unless you are a Supreme Court judge [sic] or a tenured university professor." (Excluding professors fits with Lapin's devaluation of them, since he believes that higher education doesn't prepare for "real life.") The material is organized into 10 chapters of advice, beginning with the notion that "business is moral, noble and worthy," and ending with the admonition not to retire. Throughout, Lapin urges behavior that will produce more business and, thus, more money. For example, he unabashedly recommends attending synagogue or church services in order to make business contacts. Similarly, he encourages giving charity to an organization that has members who "are in the best position to advance your business objectives." Lapin justifies these dubious actions by interpreting the fifth commandment ("Honor thy father and thy mother") as a mandate to form relationships for business purposes. His struggle to ground his financial advice in Jewish tradition is abandoned as he expounds an anti-environmentalist stance. He digresses still further from both Judaism and wealth-building when he gives tips for public speaking based on what his father taught him (talking without a manuscript or notes and not grasping the rostrum). Lapin's book may appeal to patient readers who share his conservative political and economic views. (Oct. 11)