Data, a Love Story: How I Gamed Online Dating to Meet My Match

Amy Webb, Author
Amy Webb. Dutton, $25.95 (320p) ISBN 978-0-525-95380-7
Reviewed on: 11/19/2012
Release date: 01/31/2013
Open Ebook - 320 pages - 978-1-101-60971-2
Paperback - 296 pages - 978-0-14-218045-7
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In this insightful, funny journey through online dating, Webb, a compulsively organized journalist and digital strategist, tries to find the perfect man by putting herself in his shoes. After the end of a relationship, Webb develops a 1,500-point ranking system for her ideal partner, but she can’t seem to find him. In an elaborate masquerade, she creates a fake JDate profile—as a man—to discover what kind of woman seduces Mr. Right. Webb’s advice for dating both on and offline is insightful (and data-driven), and her descriptions of meddling family members, bad dates, and worse profiles are hilarious and familiar to anyone who’s tried dating online. Some story elements feel slightly misplaced and glossed over—her mother’s illness is a confusing plot thread, and there are too many details about George Michael. While some of her best advice is stashed in an appendix, her tips for creating and managing an online dating profile are trenchant. The story of her own experiment is funny, brutally honest, and inspirational even to the most hopeless dater. Agent: Suzanne Gluck and Erin Malone, William Morris Endeavor. (Jan. 31)
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