Sister CEO: The Black Woman's Guide to Starting Your Own Business

Cheryl Broussard, Author
Cheryl Broussard, Author Viking Books $21.95 (288p) ISBN 978-0-670-87144-5
Reviewed on: 12/30/1996
Release date: 01/01/1997
In this savvy manual, financial adviser Broussard targets her message to African American women languishing in low-paying jobs: you can start your own business on a shoestring budget-now-by finding an enterprise that suits your lifestyle and personality while it maximizes your experience and contacts. She offers detailed advice on start-up costs, recordkeeping, computerizing, obtaining insurance, legal matters, franchising, publicity and advertising. Broussard (The Black Woman's Guide to Financial Independence) pays special attention to black women's networking organizations, sources providing start-up capital, selecting partners and forming joint alliances with large corporations. She profiles successful black women entrepreneur ""role models"" in such fields as management consulting, radio, graphic design, catering, personnel, retail, cosmetics and fashion. Her well-organized guide is at once practical and visionary. Author tour. (Jan.)