cover image Juiceman's Power of Juicing

Juiceman's Power of Juicing

Jay Kordich. William Morrow & Co Inc, $16 (288pp) ISBN 978-0-688-11443-5

Written by juicing pioneer and juice machine marketer ``The Juiceman'' Kordich, this primer will attract readers hip to a new health craze. Juice is the health food of the moment, a tonic, some believe, for various maladies. And while the author is cautious about depicting his juices as panaceas (he heralds juicing simply as ``a magnificent way to feed the body with valuable vitamins and minerals''), he clearly believes people should use juicing for what ails them. Recipes like ``the blemish blaster'' are fully designed with sickness in mind. Yet not all the juices are medicinal. Included are some interesting fruit combinations: morning blush (pineapple and pink grapefruit) and ginger jolt (apples, pears, gingerroot). The two ``milkshake'' recipes--``creamsicle in a glass'' and strawberry shake--are inventive, calling for fresh-squeezed fruit juices and a too-tiny-to-be-toxic smidgen of nonfat dry milk. Recipes, however, are really a small portion of the volume. Kordich delves into the nutritional values of assorted fruits and vegetables, and gives information about purchasing and storing perishable produce. He also includes a question-and-answer section about juicing, containing his very practical solutions to some of juicing's challenges. Author tour; BOMC alternate. (May)