cover image WHAT MANAGEMENT IS: How It Works and Why It's Everyone's Business

WHAT MANAGEMENT IS: How It Works and Why It's Everyone's Business

Joan Magretta, with Nan Stone. . Free Press, $25 (256pp) ISBN 978-0-7432-0318-0

Before they can treat patients, physicians must attend medical school. Before trying cases, attorneys need to pass the bar. But businessmen and managers can work without ever going to business school. It's no wonder they are often lost or unsure when it comes to fundamental management principles. Former management consultant Magretta, with Stone's help, provides these wanderers with a map. In simple, engaging prose, Magretta and Stone, contributor and editor-in-chief, respectively, of the Harvard Business Review, offer an explanation of what a manager does. They logically begin with a description of what's required to be a manager, then explain, generally, how to do it. Along the way, they draw on the lessons of management authorities from Michael E. Porter ("the essence of strategy is choosing what not to do") to Peter F. Drucker ("results are obtained by exploiting opportunities, not by solving problems"), and also quote more tangential gurus, such as Albert Einstein ("not everything that can be counted counts, and not everything that counts can be counted"). The authors do not discuss specifically how to manage people, prepare a budget or deal with shareholders, but that's not their intent. Magretta and Stone set out to provide the overall framework for thinking about how to be a manager, and in that, they succeed. The book also has a useful appendix listing related readings. (May 13)