Adaptability: The Art of Winning in an Age of Uncertainty

Max McKeown. Kogan Page, $19.95 trade paper (228p) ISBN 978-0-7494-6524-7
"The first rule of winning," McKeown writes, "is that there is no one way to win—" success requires adaptation. It sounds simple, and McKeown (The Truth About Innovation), a consultant whose clients include Microsoft and Sony, deftly makes it so, expounding on relevant examples in confident, straightforward prose. Case studies range from a fascinating investigation of ants, who "create complex societies with simple rules," to quantum game theory, which reveals "the danger of clinging onto stability at all costs." "Actions are relative to circumstance," and sometimes success depends on "Embrac[ing] unacceptable wisdom," as opposed to going with the status quo. Focusing on discerning adaptation, the author also highlights what not to do, as when Tropicana rebranded in 2009 and panicked after sales plummeted 20%. Within two months, they had reverted to their original packaging. McKeown maintains that the most successfully adaptive companies (and individuals) are those that, in some ways, never grow up—opting instead to feed off new creative energies and ideas. Though this treatise is grounded in diverse, concrete examples, McKeown's advice is germane enough to appeal to anyone stuck in a rut—from entrepreneurs to established companies. (May)
Reviewed on: 05/14/2012
Release date: 05/01/2012
Show other formats
FORMATS
Open Ebook - 1 pages - 978-1-280-49506-9
X
Stay ahead with
Tip Sheet!
Free newsletter: the hottest new books, features and more
X
Only $18.95/month for Digital Access
or $20.95 for Print+Digital Access!
X
Only $18.95/month for Digital Access
or $20.95 for Print+Digital Access!
X
Email Address

Password

Log In Lost Password

PW has integrated its print and digital subscriptions, offering exciting new benefits to subscribers, who are now entitled to both the print edition and the digital editions of PW (online or via our app). For instructions on how to set up your accout for digital access, click here. For more information, click here.

The part of the site you are trying to access is now available to subscribers only. Subscribers: to set up your digital subscription with the new system (if you have not done so already), click here. To subscribe, click here.

Email pw@pubservice.com with questions.

Not Registered? Click here.