Dive Right In, the Sharks Won't Bite: The Entrepreneurial Woman's Guide to Success

Many women find psychotherapy helpful in running a business; some find that playing tennis helps them face and enjoy business competition; and women tend to publicize their businesses better than men do. Such pronouncements characterize this lively manual for female entrepreneurs by a top New York City publicist. Courage, energy and determination are prerequisites, writes Wesman, for joining the ranks of the 6.5 million women owner-managers. She goes on to give convincing and sometimes funny advice on psychological self-evaluation, hiring the essential accountant or lawyer (``three can give you three different opinions""), handling emotional employee situations (temper-losing, etc.), networking, closing a deal (``money pushes everyone's buttons'') and how to get paid for it all. Particularly cogent is Wesman's analysis of the hiring process--which, in its commonsense detail, turns out to be an excellent guide, too, for those who want the jobs. (July)