George Eastman: A Biography

Elizabeth Brayer, Author, John M. Braxton, Author, Alan E. Bayer, Author Johns Hopkins University Press $53 (688p) ISBN 978-0-8018-5263-3
In 1904, when the Dalai Lama had to flee Tibet, he took his Kodak camera. Worldwide, people understood. The cultural revolution begun in 1888 when George Eastman (1854-1932) made photography accessible to anyone with $25 had been completed in 1900, when his Brownie made picture-taking possible for anyone with a dollar (and 15 for film). Brayer, a historian at the Eastman-endowed International Museum of Photography and Film, has written a candid, fact-crammed life of the first camera-and-film tycoon that loses somewhat in liveliness by leaving out almost nothing about how the camera business was dominated for years by Eastman's canny and baronial practices. A bank clerk as a young man, he was astute enough by his late 20s to weather financial difficulties and manufacture cheap, workable film while withstanding what would become decades of litigation, much of which he won, over patent infringement and antitrust charges. In the end the mother's boy who could never cut the silver cord and marry was wedded to an enterprise that made him, in wealth, a peer of Rockefeller, Carnegie and Ford. Catchphrases advertising his cameras (""You Press the Button, We Do the Rest"") sold billions of feet of film and threatened to make ""Kodak"" a common noun for ""camera."" He resisted with challenges over trademark and with the maxim ""If it isn't an Eastman it isn't a Kodak."" His relentless social Darwinism would pay off in consolidations, mergers and buyouts that left him with so many dollars (and no heirs) that only massive educational and cultural philanthropies could reduce the accumulation. ""Mr. Eastman,"" one associate concluded, ""was the only man I ever knew who started out a conservative and wound up a liberal."" Brayer's biography of the boy fired up by ""Oliver Optic"" stories such as Work and Win and A Millionaire at Sixteen captures the expansive if callous period in American business in which such fortunes were made. Photos not seen by PW. (Apr.)
Reviewed on: 04/01/1996
Release date: 04/01/1996
Show other formats
FORMATS
Hardcover - 637 pages - 978-1-58046-247-1
Paperback - 654 pages - 978-1-58046-424-6
X
Stay ahead with
Tip Sheet!
Free newsletter: the hottest new books, features and more
X
Only $18.95/month for Digital Access
or $20.95 for Print+Digital Access!
X
Only $18.95/month for Digital Access
or $20.95 for Print+Digital Access!
X
Email Address

Password

Log In Lost Password

PW has integrated its print and digital subscriptions, offering exciting new benefits to subscribers, who are now entitled to both the print edition and the digital editions of PW (online or via our app). For instructions on how to set up your accout for digital access, click here. For more information, click here.

The part of the site you are trying to access is now available to subscribers only. Subscribers: to set up your digital subscription with the new system (if you have not done so already), click here. To subscribe, click here.

Email pw@pubservice.com with questions.

Not Registered? Click here.