cover image The Rich and How They Got That Way: How the Wealthiest People of All Time--From Genghis Khan to Bill Gates--Made Their Fortunes

The Rich and How They Got That Way: How the Wealthiest People of All Time--From Genghis Khan to Bill Gates--Made Their Fortunes

Cynthia Crossen. Crown Business, $25.95 (320pp) ISBN 978-0-8129-3267-6

In a series of portraits that are intended to enlighten readers not only about the particular traits of the wealthy but also about their characteristics over the centuries, Crossen, a senior editor at the Wall Street Journal and author of Tainted Truth, examines the lives of 10 extraordinarily affluent people from before the Middle Ages to the present. Among the most engaging figures are Machmud of Ghazni, who tortured his tax collector when the man couldn't wring any more money out of Machmud's subjects, and John Law, who supported himself as a gambler while he learned banking and finance. Perhaps the most intriguing chapter describes Hetty Green, known as the ""witch of Wall Street"" for her frugality and her amazing ability to choose profitable stocks. Outside her investments, Green was a miserable woman whose only son had to have his leg amputated because she refused to pay for proper medical care. Although Crossen sketches the historical overview of each period and discusses broad economic trends, the book remains a scattered collection of brief biographies. The book's title seems to promise that readers will learn what it takes to be rich; however, the lessons of these stories--greed, frugality, selfishness--are all too obvious. (July)