Marketing Madness: A Survival Guide for a Consumer Society

Michael F. Jacobson, Author, Ron Collins, Author, Laurie Ann Mazur, With Westview Press $40 (264p) ISBN 978-0-8133-1981-0
Adding to the growing literature on consumerism and the media is this accessible, generously illustrated tour of America's seemingly limitless marketing outlets. Packing their text with examples, the authors cover the gamut of methods used to push products, including infomercials and advertorials, product placement in movies, targeting of children, telemarketing and outright lies. In part because analyzing commercialism has become a popular way to critique capitalism, this book will be of use to everyone from parents' groups concerned about children's increasing materialism to feminists outraged by the use of women's bodies in advertising. The authors look beyond analysis to offer models for action. Tips for talking back to marketeers conclude each chapter, a ``call to action'' ends the book and, throughout, the authors document examples of grassroots opposition. In North Dakota, for example, 650 students walked out of school to protest being force-fed Channel One. These features make this a true ``survival guide'' and suggest that there may be ways to slow--if not stop--the up to 3000 sales pitches, advertisements and other encroachments that bombard us daily. (Apr.)
Reviewed on: 04/03/1995
Release date: 04/01/1995
X
Stay ahead with
Tip Sheet!
Free newsletter: the hottest new books, features and more
X
Only $18.95/month for Digital Access
or $20.95 for Print+Digital Access!
X
Only $18.95/month for Digital Access
or $20.95 for Print+Digital Access!
X
Email Address

Password

Log In Lost Password

PW has integrated its print and digital subscriptions, offering exciting new benefits to subscribers, who are now entitled to both the print edition and the digital editions of PW (online or via our app). For instructions on how to set up your accout for digital access, click here. For more information, click here.

The part of the site you are trying to access is now available to subscribers only. Subscribers: to set up your digital subscription with the new system (if you have not done so already), click here. To subscribe, click here.

Email pw@pubservice.com with questions.

Not Registered? Click here.