Maximum Influence ) draws on Howard Gardner’s research on multiple forms of intelligence and Daniel Goleman’s Emoti"/>

Persuasion IQ: The 10 Skills You Need to Get Exactly What You Want

Rebecca Kai Dotlich, Author, Jan Spivey Gilchrist, Illustrator . Amacom $21.95 (336p) ISBN 978-0-8144-0993-0

Mortensen (Maximum Influence ) draws on Howard Gardner’s research on multiple forms of intelligence and Daniel Goleman’s Emotional Intelligence to introduce his concept of “PQ”—the specialized intelligence required for the art of persuasion. While the book is primarily geared toward marketing and sales professionals, the author argues that the inability to command influence is a universal personal and professional dilemma; he makes a compelling case that teachers, social workers, parents and spouses can benefit enormously from the “respect power” that accompanies finely tuned people skills. Mortensen invokes great communicators from Confucius and Thoreau to corporate CEOs to present PQ’s key components (“the five C’s of trust”: character, competence, confidence, credibility and congruence) and rewards (more sales and fruitful negotiations, higher incomes, happier relationships). Sections on mirroring and other nonverbal persuasion techniques are especially fascinating, and the author’s emphasis on developing self-knowledge as a crucial ingredient will inspire readers to determine their “purpose and passion.” Mortenson’s insights are enriched by anecdotes, humorous illustrations, a persuasion IQ test and an accessible step-by-step structure. Simultaneously useful and entertaining, this book is a thought-provoking examination into developing a vital talent. (June)

Reviewed on: 04/21/2008
Release date: 00/00/0000
Show other formats
FORMATS
Open Ebook - 336 pages - 978-0-8144-1025-7
Analog Audio Cassette - 978-1-4233-6406-1
Compact Disc - 978-1-4233-6408-5
MP3 CD - 978-1-4233-6410-8
Compact Disc - 978-1-4233-6407-8
Open Ebook - 323 pages - 978-1-281-75795-1
X
Stay ahead with
Tip Sheet!
Free newsletter: the hottest new books, features and more
X
Only $18.95/month for Digital Access
or $20.95 for Print+Digital Access!
X
Only $18.95/month for Digital Access
or $20.95 for Print+Digital Access!
X
Email Address

Password

Log In Lost Password

PW has integrated its print and digital subscriptions, offering exciting new benefits to subscribers, who are now entitled to both the print edition and the digital editions of PW (online or via our app). For instructions on how to set up your accout for digital access, click here. For more information, click here.

The part of the site you are trying to access is now available to subscribers only. Subscribers: to set up your digital subscription with the new system (if you have not done so already), click here. To subscribe, click here.

Email pw@pubservice.com with questions.

Not Registered? Click here.