Fast Forward

James A. Champy, Editor, Nitin Nohria, Editor Harvard Business School Press $29.5 (278p) ISBN 978-0-87584-673-6
Change driven by information technology is moving us forward so rapidly that management is hard-pressed to keep up. Champy (Reengineering Management) and Nohria (coauthor of Beyond the Hype) have edited and contributed to a collection of 16 insightful essays designed to steer company managers safely into the future. Management guru Peter Drucker says in one piece that a typical business 20 years hence will be organized more like a hospital, a university or a symphony orchestra than like its vertical counterpart today. It will be decentralized, composed of interactive, self-disciplined specialists, with fewer intervening levels of management. Other authors describe marketing strategies that are at once global in scope and rooted locally. The reinvention process is compared to a roller coaster, whereby the strong, the agile, the mentally alert and the well prepared prevail. (Apr.)
Reviewed on: 04/01/1996
Release date: 04/01/1996
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