Viral Loop: From Facebook to Twitter, How Today's Smartest Businesses Grow Themselves

Adam L. Penenberg, Author, Richard Allen, Read by , read by Richard Allen, Tantor Media $34.99 (0p) ISBN 978-1-4001-1378-1

Allen's powerful voice and thoughtful vocals are the perfect medium to relay Penenberg's pronouncements about how such Web 2.0 businesses as Facebook, YouTube, Twitter, and Flickr are reconfiguring marketing models and the road to wealth—and how the mechanisms driving the growth of user-driven technologies are nothing new (remember Tupperware parties?). It's a snappy, topical read made even more memorable by Allen's performance: his vocal range is wide, but he wisely scales back his intensity to command our attention with his sheer charisma. A Hyperion hardcover (Reviews, Oct. 26). (Nov.)

Reviewed on: 12/21/2009
Release date: 10/01/2009
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FORMATS
Hardcover - 288 pages - 978-1-4013-2349-3
MP3 CD - 978-1-4001-6378-6
Paperback - 272 pages - 978-0-340-91867-8
Compact Disc - 978-1-4001-4378-8
Open Ebook - 274 pages - 978-1-4013-9493-6
Audio Product - 1 pages - 978-1-4001-9378-3
Hardcover - 978-0-340-99594-5
Hardcover - 195 pages - 978-0-316-37289-3
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