American Icon: Alan Mulally and the Fight to Save Ford Motor Company

Bryce G. Hoffman, read by Pete Larkin. Tantor Media, unabridged, 12 CDs, 14.5 hrs., $49.99 ISBN 978-1-4526-0813-6
When the government offered to bail out the big three Detroit automakers, Ford decided to go it alone and save the family business. Unpopular as it was at the time, the decision proved to be a win for the company, which turned things around and fostered astounding growth and success. Narrator Pete Larkin delivers an excellent performance that takes listeners on a tour of the crunch-time decisions that changed the company. Larkin’s deep, steady, and confident delivery is well suited to this tale of corporate greed and business deals. His style, reminiscent of a classic newsman, easily hooks listeners—who will stick around to see how Ford managed the turnaround. A Crown Business hardcover. (June)
Reviewed on: 10/29/2012
Release date: 06/01/2012
Show other formats
Compact Disc - 978-1-4526-3813-3
MP3 CD - 978-1-4526-5813-1
Hardcover - 432 pages - 978-0-307-88605-7
Open Ebook - 312 pages - 978-0-307-88607-1
Book - 978-1-61637-647-5
Paperback - 422 pages - 978-0-307-88606-4
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