With job-hunting manuals as abundant as rejection letters these days, tips from a corporate recruiter might seem valuable. Unfortunately, Fisher provides a tantalizing title, but delivers little beyond the obvious. Fisher’s “twelve-plus years as a professional recruiter” have yielded an important insight: the key concern of employers is to avoid costly and embarrassing hiring mistakes. Since self-protective recruiters and companies look first for reasons not to consider applicants, what matters most is being seen as “least likely to fail.” If this makes the least objectionable applicant the strongest, Fisher says in effect: that’s tough; this is how employers really think. His initial prescription is “trust through branding,” which includes references, associates, schools, and previous employers. Left unexplained is how a candidate from a community college can bolster his brand to compete with a Harvard Law grad. Fisher focuses primarily on Silicon Valley and techies, leaving questionable how broadly applicable his ideas are. Overall, Fisher offers up a few nuggets of worthwhile advice, but his book fails to stand out in a crowded market.