Guerrilla Publicity: Hundreds of Sure-Fire Tactics to Get Maximum Sales for Minimum Dollars

Jay Conrad Levinson, Author, Rick Frishman, Joint Author, Jill Lublin, Joint Author Adams Media Corporation $12.95 (304p) ISBN 978-1-58062-682-8
Nonfiction Notes Business in the New Economy Billing itself the PR bible for a new decade, Guerrilla Publicity: Hundreds of Sure-Fire Tactics to Get Maximum Sales for Minimum Dollars is a guide for self-promoters to increase their product's visibility. Authors Jay Conrad Levinson, Rick Freshman, Jill Lublin and Mark Steisel methodically explain strategies to help stir up interest, whether one is pitching a story or offering to take wedding photos. Their suggestions range from expressing your message simply (introduce yourself with a sound byte) to using the Internet as a publicity vehicle. Realistic yet supportive, this book will be a godsend to those untrained in the intricacies of publicity. (June)
Reviewed on: 06/01/2002
Release date: 06/01/2002
Ebook - 354 pages - 978-1-4405-1598-9
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