Guerrilla Publicity: Hundreds of Sure-Fire Tactics to Get Maximum Sales for Minimum Dollars

Jay Conrad Levinson, Author, Rick Frishman, Joint Author, Jill Lublin, Joint Author
Jay Conrad Levinson, Author, Rick Frishman, Joint Author, Jill Lublin, Joint Author Adams Media Corporation $12.95 (304p) ISBN 978-1-58062-682-8
Book - 354 pages - 978-1-4405-1598-9
Open Ebook - 352 pages - 978-1-283-48069-7
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Nonfiction Notes Business in the New Economy Billing itself the PR bible for a new decade, Guerrilla Publicity: Hundreds of Sure-Fire Tactics to Get Maximum Sales for Minimum Dollars is a guide for self-promoters to increase their product's visibility. Authors Jay Conrad Levinson, Rick Freshman, Jill Lublin and Mark Steisel methodically explain strategies to help stir up interest, whether one is pitching a story or offering to take wedding photos. Their suggestions range from expressing your message simply (introduce yourself with a sound byte) to using the Internet as a publicity vehicle. Realistic yet supportive, this book will be a godsend to those untrained in the intricacies of publicity. (June)
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