Financial Times journalist Donkin recalls the wisdom of noted"/>

BLOOD, SWEAT & TEARS: The Evolution of Work

Richard Donkin, Author . Texere $27.95 (400p) ISBN 978-1-58799-076-2

Observing the growing number of frazzled, drained and dissatisfied workers in today's workplace, Financial Times journalist Donkin recalls the wisdom of noted psychologist Abraham Maslow: "to do some idiotic job very well is certainly not real achievement." He then asks how we have arrived at the point where The Dilbert Principle is one of the world's most popular business books. In his quest to show that cubical cynicism and alienation from one's work are comparatively recent phenomena, Donkin cuts a wide swath through economic and social history. Ranging from Stone Age butchering of livestock in Germany to Abraham Darby's 1709 development of the coking forge (which Donkin believes was the inception of the job "as a constant source of employment and income packaged by the parameter of time"), he brings an engaging spirit of curiosity and an encyclopedic bent to his study. Donkin charts the age-old conflict between the employer 's need to develop a worker as a productive resource versus the urge to control and restrict the worker's contribution, arguing that the latter tendency lies at the root of the current workplace malaise. Yet he is optimistic, viewing new business models of self-management as opportunities to acknowledge workers' value, redefine attitudes toward work and to recalibrate work and leisure in a manner that makes life worth living. 16 pages of photos not seen by PW. (May 14)

Forecast:Major advertising (in the New York Times Book Review, theWall Street Journal, the London Times and many other publications) and an author tour could stimulate significant sales of this provocative and informative book, if it gets the review attention it deserves.

Reviewed on: 05/07/2001
Release date: 05/01/2001
Show other formats
FORMATS
Paperback - 374 pages - 978-1-58799-144-8
X
Stay ahead with
Tip Sheet!
Free newsletter: the hottest new books, features and more
X
Only $18.95/month for Digital Access
or $20.95 for Print+Digital Access!
X
Only $18.95/month for Digital Access
or $20.95 for Print+Digital Access!
X
Email Address

Password

Log In Lost Password

PW has integrated its print and digital subscriptions, offering exciting new benefits to subscribers, who are now entitled to both the print edition and the digital editions of PW (online or via our app). For instructions on how to set up your accout for digital access, click here. For more information, click here.

The part of the site you are trying to access is now available to subscribers only. Subscribers: to set up your digital subscription with the new system (if you have not done so already), click here. To subscribe, click here.

Email pw@pubservice.com with questions.

Not Registered? Click here.